Social was already bringing in more than 100 leads a month.
At that volume they come in faster than anyone can call them by hand. And a lead who's ready to trade in looks identical to one who filled out a form at 11pm out of curiosity. Most stores stop right here. More leads wasn't going to fix it.
We could have raised the budget or pushed the cost per lead down. Neither one gets a salesperson on the phone with somebody who's actually shopping.
THE LAST CAMPAIGN HANDED THE TEAM 25 VERIFIED BUYERS.
Because at the end of the day it's not about how cheap you can get a lead. It's about whether that lead is actually interested in buying.
SOCIAL MEDIA ISN'T JUST FOR LIKES.
It's where people decide who they want to do business with.
This one came through Land Rover Westside's Instagram DMs. We answered it and handed him to the team.
"My first instinct when deciding what dealership to work with was to go to their Instagram page. I love the idea of skipping the phone tree, and instead getting to DM a few questions and get an answer promptly. Land Rover Westside had active socials, great reviews on Google, and when I DM'd them asking for info on a car, I got a text within the hour from an informed sales rep. I actually reached out to 2 dealers on Instagram at the same time, Land Rover Westside moved quicker and had great customer experience. Loving my new Land Rover Defender 110 X-Dynamic!"
Being active matters. Responding quickly matters. But the experience you give someone matters most.