Ohio Premier Marketing OHIO PREMIER MARKETING Back to site

CASE STUDIES

Two real clients. What we built, and what came out of it.

01
Montrose Ford

25 VERIFIED BUYERS FROM ONE CAMPAIGN.

The leads were already coming in. What changed was what happened after.

THE STORE
Montrose Ford
WHAT WE RAN
Social content and Meta ads
WHAT WE BUILT
Qualification and response time
The problem

Social was already bringing in more than 100 leads a month.

At that volume they come in faster than anyone can call them by hand. And a lead who’s ready to trade in looks identical to one who filled out a form at 11 PM out of curiosity. Most stores stop right here. More leads wasn’t going to fix it.

What we changed

We could have raised the budget or pushed the cost per lead down. Neither one gets a salesperson on the phone with somebody who’s actually shopping.

01
QUALIFIED BEFORE THE CRM

Every lead gets screened and phone-verified before it reaches the CRM. The team stopped burning its morning finding out which numbers were real.

02
FIVE MINUTES, NOT FIVE HOURS

We set a five-minute response target, coached the team on what to say first, and built the follow-up that keeps going for days in the store’s name. People can tell the difference between a person and an autoresponder.

The result

THE LAST CAMPAIGN HANDED THE TEAM 25 VERIFIED BUYERS.

Because at the end of the day it’s not about how cheap you can get a lead. It’s about whether that lead is actually interested in buying.

02
Land Rover Westside

SOCIAL MEDIA ISN’T JUST FOR LIKES.

It’s where people decide who they want to do business with.

Land Rover Westside team, from social media to sold
The story

This one came through Land Rover Westside’s Instagram DMs. We answered it and handed him to the team.

“My first instinct when deciding what dealership to work with was to go to their Instagram page. I love the idea of skipping the phone tree, and instead getting to DM a few questions and get an answer promptly. Land Rover Westside had active socials, great reviews on Google, and when I DM’d them asking for info on a car, I got a text within the hour from an informed sales rep. I actually reached out to 2 dealers on Instagram at the same time, Land Rover Westside moved quicker and had great customer experience. Loving my new Land Rover Defender 110 X-Dynamic!”
New Defender 110 X-Dynamic owner  ·  Land Rover Westside

Being active matters. Responding quickly matters. But the experience you give someone matters most.

WANT THIS FOR YOUR BUSINESS?

Sign up for social media management and we’ll build your new website for free.

Claim My Free Site